An Advertising Competition Like No Other

An Advertising Competition Like No Other This past weekend, I was in South Bend, Indiana competing at the National Student Advertising Competition competing on behalf of the American Advertising Federation (AAF) student chapter here at Illinois. Every year, the AAF pairs up with a national brand. This year, Snapple asked us to create  an advertising campaign for them to increase overall sales for the beverage. Since September, weve been working extremely hard on the campaign, and this past weekend we finally were able  to give a 20-minute presentation to 3 advertising industry professionals and 1 marketing professional from Dr. Pepper Snapple Group! I served as a copywriter for the team, which meant I got to write the words for all of the ads as part of the campaign. We thought of a new slogan called Snap Out of It. There were about 20 to 30 of us on the team, including designers, writers, researchers, and strategists. Unfortunately, we didnt win the competition, but it made me  proud of the team and to be an advertising major here at Illinois. What I love about being in the College of Media is that everyone is so passionate about their major and the work they do outside classâ€"whether theyre in  journalism, media and cinema studies, or advertising. Although Im partial, I find that the Advertising majors here and in AAF are the most fun group of people, and theyre super smart too! Advertising is a small world of an industry where everyone knows everyone, so I truly think that a lot of the people I work with in AAF could  be my co-workers one day or at least great people to network with  post-graduation. Illini want to help each other, and I think thats the best part about being an Illini. The best part of it all is that I made some great friends that are sure to last a lifetime: Daniel Class of 2018 I’m an Advertising major in the College of Media. I’m from a northwest suburb of Chicago called Buffalo Grove. I chose Illinois because it was the first university in the entire world to offer an Advertising major, which is pretty cool!